Focused on children's fashion outdoor Woog is widely recognized for the quality of its products and consistency in its communication. We have been called to think the brand from the beginning making decisions together with the client to guide the business and the hole brand experience through a very clear brand purpose. Sai da toca! (in english: Go to the nature!)! This is also an invitation to all who dont enjoy the nature. With an inviting name and ludic logo design all expressions are tactile and illustrations are composed with elementary shapes present in the logo design.