What we did

Brand Strategy
Concept
Naming
Visual Identity
Verbal Identity
Image Direction
Crew

Associate Art Director:
Tau Fernandes
Photographer:
Alex Libotte
About the project

Focused on children's fashion outdoor Woog is widely recognized for the quality of its products and consistency in its communication. We have been called to think the brand from the beginning making decisions together with the client to guide the business and the hole brand experience through a very clear brand purpose. Sai da toca! (in english: Go to the nature!)! This is also an invitation to all who dont enjoy the nature. With an inviting name and ludic logo design all expressions are tactile and illustrations are composed with elementary shapes present in the logo design.




About us
REBU is award-winning branding and design consultancy that combines strategy and intuition to come up with powerful stories and beautiful experiences. In short, REBU means disorder, instability, chaos. It’s also an acronym for Revolutionary, Elegant, Brazilian and Unique: four adjectives to describe the work and essence of Pedro Mattos and Fernando Andreazi, creative directors and founders.

SÃO PAULO
+55 (11) 9.6779.3439


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