Future Pet
A brand for those who take their pets seriously — and pretty much nothing else
A brand for those who take their pets seriously — and pretty much nothing else
Future Pet arrived laughing at itself. While some brands rehearse for the runway, it’s already cracking jokes — because having a pet is exactly that.
The brand taps into meme culture to make its entrance without asking permission. With a modern logo and a typeface full of personality, we brought humor and contemporaneity to its visual expression, all tied together with an irreverent, sharp tone of voice.
We gave the brand a full makeover: positioning, verbal and visual identity, tone of voice, packaging, illustrations — and a whole arsenal of WhatsApp stickers to help it go viral right from the start.