To develop the panettones packaging, we used Dengo’s visual identity, full of stamps and colors to highlight the product on the shelves. It should work as a gift, and we still thought of the religious party of Christmas Holiday. So we chose Chita, a Brazilian fabric that is usually used to make clothes and also to transport food for people who worked in the fields. We rescue this tradition by creating a bold, sophisticated and sustainable packaging that can be reused by the customer. All this together made Panetone Dengo iconic and desirable.