Rebel
Branding/Campaign/
Mutant
Mutant is a clan of 9000 people, 5 companies across 16 nations. Their brand, though, didn’t express half of their power and eagerness. Positioning, strategy, concept and expression was created to transform and prepare Mutant for the world. #NeverSettle
What we did
Brand strategy
Tone of voice
Brand architecture
Manifesto
Naming
Partners
Mario Porto
EstudioFragma