Mutant

Mutant is a clan of 9000 people, 5 companies across 16 nations. Their brand, though, didn’t express half of their power and eagerness. Positioning, strategy, concept and expression was created to transform and prepare Mutant for the world. #NeverSettle

What we did

Brand strategy
Tone of voice
Brand architecture
Manifesto
Naming

Partners

Mario Porto

EstudioFragma