Regreen

Re.green partners with global companies to restore native forests in Brazil. With pride — and a necessary dose of concern for the devastating fires across our country — we share our journey through this complete rebranding, where we created a new strategy, voice, and visual expression.

Fascinated by the exuberance of the Brazilian rainforest, we developed a typographic solution that vividly represents the very species being replanted in Bahia.

“A typeface that is also a forest.”

Inspired by the forms, structure, and behavior of each plant — from climbing vines to pau-brasil — we explored a wide range of typographic variations. A living brand speaking in its own voice.

In partnership with @burnier, we developed an exclusive software that allows Re.green to flourish and express the value of Brazil’s forests to the world.