Pley by Ney

Branding & Naming Neymar’s drink for the world

Pley is Neymar Jr.’s natural and healthy drink. Created by REBU – strategy, naming, visuals, packaging - it shares the Brazilian star’s urban & creative lifestyle with the world. A global project that stayed authentic and joyful all along the way. Feeling proud! Pley tá on! #pleybyney

Illustrations by @cezarberje

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