Theatrical Outfit

Theatrical Outfit, one of the most iconic independent theaters in Atlanta, invited REBU for a full rebrand. Since 1977, their poignant work has pulsed through downtown, sparking the minds of art-seekers and visitors from all over the world. Our rebrand brings that spark to life in multiple directions and in a vibrant bright red, evoking their passion and fierceness to keep creating.

To capture all of this, we created a concept that translates their essence in a powerful way: We are the pulse of Atlanta.